• Built a complete brand identity for an AI-driven digital copyright startup, developing a coherent visual language that extended across product UI, website, social media, marketing materials, and investor assets.
• Designed and maintained a 400+ component Figma Design System, including tokens, patterns, responsive layouts, interaction guidelines, and documentation that streamlined developer handoff and improved UI scalability by 30%.
• Created a modular set of social, marketing, and pitch-deck templates, enabling the team to produce high-quality materials 50% faster while ensuring strict brand alignment across all touchpoints.
• Prepared and delivered polished design presentations to executives every two weeks, using strong narrative framing and visual storytelling to guide discussions, reduce feedback cycles by 25%, and accelerate decision-making.
• Worked closely with developers, PMs, and founders to translate product vision into a clear creative direction, supporting feature prioritisation, UI refinement, and the rollout of the MVP and marketing push.
• Led the full redesign of the WeShort mobile app, elevating usability, accessibility, and visual coherence across the entire user journey reducing sign-up time by 40%, increasing trial activation by 15%, and boosting engagement by 50%.
• Designed Shortie, the platform’s AI recommendation engine UI, creating flow logic, interaction patterns, and a dynamic visual identity that contributed to a 32% increase in minutes consumed and a 14% rise in film submissions.
• Directed a multidisciplinary team of designers, marketers, and content creators, providing art direction, feedback, and creative strategy to unify brand, product, and marketing output across global markets.
• Shaped the brand’s evolution across digital campaigns, social storytelling, video content, landing pages, and performance ads driving a 2000% growth in followers and major boosts in community activity.
• Partnered closely with developers and analysts, using qualitative and quantitative insights to inform design decisions, refine UI behaviour, and ensure accurate implementation through structured Figma documentation.
• Supported major product launches, investor decks, and B2B presentations, delivering high-impact visuals and narratives that strengthened the company’s positioning in the entertainment tech space.
• Revitalised and expanded brand identities for B2B, lifestyle, hospitality, and tech clients, delivering fully developed visual systems, guidelines, and digital assets that strengthened each brand’s positioning and improved long-term recognisability.
• Designed high-conversion websites using Webflow, WordPress, Figma and custom HTML/CSS, creating clear user flows, refined UI patterns, and persuasive visual storytelling that increased client acquisition by 60%.
• Introduced scalable Notion workflows, reusable Figma/Canva libraries, and structured project templates that aligned design, marketing, and development teams reducing delivery time by 25% across the agency.
• Produced end-to-end digital campaigns including landing pages, email flows, social ads, interactive content, and pitch materials, ensuring message consistency and high engagement across all channels.
• Collaborated closely with marketing strategists, developers, and account managers to support multi-client roadmaps, optimise handoffs, and ensure every deliverable was aligned with business goals.
• Designed brand identities and strategic visual systems for startups and SMEs, delivering logos, guidelines, typography systems, colour palettes, templates, and brand collaterals with a 90% first-round approval rate.
• Developed websites, social media content, and marketing assets with a consistent cross-platform approach, increasing organic traffic by 56% through strong alignment between brand values and visual communication.
• Created campaign visuals for product launches and digital marketing initiatives, helping clients drive a 35% increase in engagement across paid and organic channels.
• Built flexible design systems and template packs that empowered clients to maintain visual consistency independently, reducing long-term dependency on external design support.
• Held weekly design review sessions for 36 months, strengthening team communication, improving feedback culture, and reducing project turnaround time by 25% thanks to efficient Figma and Slack-based workflows.
• Conceptualised and produced creative campaigns for magazines and newspapers, delivering editorial layouts, cover designs, infographics, and visual stories for 30+ recurring clients across various industries.
• Led the design and production of five weekly newspapers and a monthly magazine, coordinating with printers, illustrators, and editorial staff to maintain high-quality visuals and improve circulation by 15%.
• Managed a CMS platform reaching over 20,000 monthly readers, improving content organisation, readability, and visual consistency to enhance engagement and reader retention.
• Designed brand assets, print advertising, and promotional materials that supported the editorial team and strengthened relationships with advertisers and partners.
• Contributed to the transition from traditional workflows to a more structured digital-first approach, helping the team adopt efficient layout systems and modern design practices.
