Garandor
Logo, Brand Identity, Brand Strategy
Garandor empowers digital creators by protecting their work in the age of artificial intelligence. Its tools safeguard creative content, ensure proper credit, and give creators control over how their work is shared.

Serving artists, writers, designers, and ethical businesses, Garandor combines intelligent technology with strong values to deliver real protection, transparency, and trust – bold, accessible, and creator-first.
The new brand identity centres on a distinctive wordmark and emblem inspired by timeless symbols of protection and wisdom. The logo blends clean, modern typography with a shield-like form, referencing Athena’s shield to represent trust, unity, and strategy. Additional visual details, such as the poised face and intertwined snakes, symbolise vigilance and quiet intelligence – reflecting Garandor’s role as a subtle yet powerful guardian of creativity.
The colour palette balances strength with warmth: deep crimson conveys urgency and boldness, while complementary tones bring approachability and clarity. The typography – Funnel Display as the primary and Inter as the secondary – provides a refined balance of modernity, professionalism, and usability across all platforms. From bold geometric shapes to flexible gradients, the brand assets deliver visual richness while remaining adaptable for both digital and print applications.
Tone of voice was equally important. Garandor communicates with clarity, confidence, and warmth – always approachable yet professional. This ensures creators feel supported, never overwhelmed, and confident that the brand will deliver on its promises.
The final identity system positions Garandor as a bold leader in ethical artificial intelligence and creative protection. Its cohesive visuals, distinctive voice, and versatile toolkit establish a brand that is memorable, trustworthy, and forward-looking. With its shield of protection, Garandor stands ready to guide creators towards a fairer digital future, where ownership and respect remain at the heart of creativity.