Automotive&More is a car-rental company built around reliability, transparency, and a passion for mobility.

Overview

I developed a complete brand identity for Automotive&more, a car rental company focused on reliability, transparency, and mobility. With no existing visual identity, I had the opportunity to create a design that fully aligned with their values and mission.

The aim was to visually convey their commitment to safety and professionalism while capturing the energy and freedom associated with travel.

Rebranding

The logo combines the letter “A” with a road symbol, representing movement and trust. Slightly inclined typography enhances the sense of energy, creating a dynamic yet professional impression. The design process involved iterative sketches and client feedback to refine a logo that remains recognisable across all sizes, from business cards to digital interfaces.
To extend the visual identity, I created a bespoke pattern inspired by the angular “A” in the logo. The shapes evoke speed and energy while resembling carbon fibre, a material associated with strength and high performance. This adaptable pattern strengthens the brand’s presence across stationery, marketing materials, and digital platforms, reinforcing a modern and forward-thinking identity.

Application

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