Dama di Cuoio is a premium leather-craft house that celebrates beauty, heritage, and meticulous Italian craftsmanship.

Overview

Dama di Cuoio is a leather goods boutique located in Florence’s historic Mercato del Porcellino, celebrated for its high-quality Florentine craftsmanship. With strong roots in traditional artisanal practices, the brand sought a more distinctive identity to enhance its presence both locally and internationally.

The objective was to increase sales, boost social media visibility, and stand out from competitors while balancing tradition with a modern, approachable appeal.
White rectangular clothing tag with brown logo and text reading 'DAMA DI CUOIO Firenze,' attached by a brown ribbon to yellow textured fabric.

Rebranding

The redesign seamlessly blends heritage with sophistication. The logo draws inspiration from the market’s arches, firmly anchoring the brand in its historic surroundings. At its centre, a star symbolises excellence in craftsmanship, complemented by a classic serif typeface that conveys elegance and timelessness. This refined identity reinforces Dama di Cuoio’s position as a leading Florentine leather brand.
Close-up of a red leather handbag with stitched handles and a logo that reads Dama Di Cuoio Firenze.
The pattern is built around the star motif, adding a sense of brightness and prestige. Its symmetrical repetition merges tradition with modernity, drawing inspiration from Florentine art and architecture while strengthening the brand’s visual identity.

Pattern

White wrapping paper with a pattern of evenly spaced rust-colored star shapes on a orange background.
Four business cards on an orange surface, two with a green design featuring an architectural photo and the text 'Dama Di Cuoio Firenze,' and two white cards with a QR code, contact phone number, and email.
Beige tote bag with rust-colored handles and a red Dama Di Cuoio Firenze logo, placed on stone steps with sunlight and shadow.
Smartphone displaying an Instagram profile of damadicuoiofirenze, featuring leather bags and a description in Italian about handmade leather bags from Florence.Shelf display of various leather handbags in colors including orange, green, black, beige, and red.
Outdoor billboard featuring an advertisement for Dama di Cuoio showcasing colorful leather handbags and text in Italian about style and life displayed on a brick wall covered with ivy.
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