Elettrotek specialises in consulting, designing, and implementing electrical, electronic, and industrial automation systems.

Overview

My task was to create an entirely new brand identity, moving away from their old logo to establish a more professional and competitive image that reflects their expertise.

Rebranding

The new logo incorporates elements that highlight both the company’s services and values. A leaf-shaped pictogram symbolises sustainability and renewable energy while also forming the letter “E,” directly linking to the brand name. The divided central line of the “E” references the power on/off symbol, reinforcing Elettrotek’s connection to electricity and commitment to innovation.
The brand pattern extends Elettrotek’s visual identity, using geometric shapes inspired by electrical circuits to convey precision and technical expertise. Its clean, repetitive design strengthens the brand’s professional image while ensuring versatility across print and digital platforms.

Application

Elettrotek’s previous website lacked a strong identity, making it difficult to stand out. The redesign focused on creating a clear, professional digital presence that reflects their innovation and expertise.The minimalist design emphasises clarity, functionality, and consistency, integrating the new logo, pattern, and colour palette to deliver a cohesive and recognisable brand experience.

Results

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